[ Yes I May Have a Typography Obsession ]
Branding and identity says a lot about you through a quick visual assessment. It's the handshake of a first impression in a new introduction, yet it's also the friendly wave of recognition from an established connection.
What’s in a logo?
As for your logo, often it can be the first impression a person gets of your business. Think about the last time you’ve been driving and seen a vehicle that’s advertised a small business. If the logo is hard to read, if it’s busy and unorganized, you might distrust the workmanship of the company. If it’s elegant and ordered, but unreadable, you wish you could know more, but it’s too much work and so become disinterested. But if it’s straightforward and makes a positive statement, you’re more inclined to keep them in mind the next time you need what they offer.
When we create a logo and develop a brand, we look at many things. Does it accurately represent the ideals of your business? Could it be used against dark and light backgrounds? Does it stand out? If it’s on something that’s moving (video, vehicle) is it easily recognizable? Does it quickly express what you offer? Can it be used in a variety of places: vehicle, website, business card, Facebook, or printed on a t-shirt, menu, or mug? Does it read well both small and large? Don’t worry, you don’t have to pay attention to any of that, just know that as we work on developing a logo, we’re considering all these factors.
These are examples of logos I've worked on for small business owners, theater production companies, and non-profits.